Hunt continues for armed man who held up Busselton firearm store

Police are still urgently hunting for a gunman who held up a firearm store in Busselton.

The man walked into the gun shop on Fairlawn Road around 8.50am on Thursday armed with a handgun.

He stole a long-arm rifle and ammunition before leaving the store in a silver vehicle, believed to be a Holden Commodore wagon.

The man is described as light skinned, 25-30-years-old, of medium/stocky build with dark hair.

He was wearing a dark long-sleeved top with a white shirt underneath, black shorts and a black cap.

Police are urging the public not to approach the man if they see him as he may be armed.

Any sightings should be reported to police immediately on 131 444.